Watermark is a small hobby operation located in the beautiful Finger Lakes region of New York.  The dog population here is kept small, and all dogs reside in the house.  Heather Gould is the human behind the kennel name, and is a charter member and president of the local ASCA affiliate club, Heart of New York Australian Shepherd Club (HONYASC), as well as being a member of ASCA and AKC parent club USASA.  

Watermark breedings are planned with an emphasis on health and temperament first and foremost, followed by correct structure and exquisite movement.  In order to keep the numbers low at home, most pick puppies are placed in co-ownership homes where their best attributes can be shaped and showcased on a more individual basis.


At this time, I do NOT breed Miniature American Shepherds, which are NOT a size variety of the Australian Shepherd, but a distinctly separate breed.    


  • Crush and I have been training in Agility.  In July we attended our first CPE trial and brought home some new titles!

  • "Team Watermark" hit the ASCA breed ring on November 20 & 21, 2021, and made me proud!  The adults were handled by the amazing Jillayne Karras and Andy Parnell, babies were handled by myself and Andy.

    • Toga earned his first ASCA points, going reserve twice, Winner's Dog twice, and Best of Winners for one of those to grab a 5-point major and another 2 points.​

    • Duet (Watermark Power of Two, Party x Chip) was Reserve Winner's Bitch once, and now heads down south for a couple of weeks of AKC shows 

    • Chant (Watermark Incantation, Party x Voodoo) was Best of Breed Puppy twice

    • Tarot (Watermark Witchy Woman, Party x Voodoo) was Best of Opposite Sex puppy twice