Watermark is a small hobby operation located in the beautiful Finger Lakes region of New York.  The dog population here is kept small, and all dogs reside in the house.  Heather Gould is the human behind the kennel name, and is a charter member and president of the local ASCA affiliate club, Heart of New York Australian Shepherd Club (HONYASC), as well as being a member of ASCA and AKC parent club USASA.  

Watermark breedings are planned with an emphasis on health and temperament first and foremost, followed by correct structure and exquisite movement.  In order to keep the numbers low at home, most pick puppies are placed in co-ownership homes where their best attributes can be shaped and showcased on a more individual basis.


At this time, I do NOT breed Miniature American Shepherds, which are NOT a size variety of the Australian Shepherd, but a distinctly separate breed.    


  • We have babies!  Duet and Toga welcomed 7 GORGEOUS pups on 1/6/22, and proved Toga to be red factored!  All pups are reserved at this time.

  • Crush has been bred to AKC/ASCA CH Crofton Conspicuous,  "Chico", with a litter of approximately 7 pups due around 2/26/22.  This should be a lovely performance litter.